Posts in Behind the Scenes
How I Use Dubsado in My Stationery Business

Being completely honest, here: starting and running a small business can be really challenging. There’s a lot more to it than meets the eye! My job requires a lot more than just designing stationery and writing calligraphy. My days are full of emails, content creation, social media posts, website upkeep, marketing, developing relationships with wedding vendors, bookkeeping…I mean, the list goes on and on. And the last thing I want to do is add other responsibilities to my plate, or make tasks more complicated than they need to be. There are a lot of great tools out there for business owners, but for me, none is more important or life-changing than my Client Management System, Dubsado.

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Finding Inspiration for Your Wedding

In this industry, we are surrounded by wedding inspiration. Between examples of real weddings and styled editorial photoshoots, there seems to be more than enough inspiration right here. But, in all that noise, it is really easy to get overwhelmed and to lose sight of your own voice.

I love looking at wedding blogs and magazines—I really do. But it’s important to remember that all of those beautiful events were designed for someone else. And as stunning as that cake/dress/invitation/bouquet was, it was created with someone else’s story and day in mind. If you want to have a wedding full of elements true to you, you’ll need to dig deeper for that inspiration and find the “why” behind it all.

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Behind the Scenes: Venue Illustrations

Venue illustrations are a huge trend in luxury wedding stationery right now, and for good reason! When couples incorporate custom artwork into wedding invitations the result is timeless, truly one-of-a-kind pieces that tell their story and provide a seamless transition from concept to reality. If the couple loves their venue and wants to show it off, invitations are the perfect place for it.

In this post, I’m going to go through my entire venue illustration process, giving tips on sketching, inking, vectorizing, and even preparing for print!

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Behind the Scenes: Packaging Wedding Invitations

The packaging process is important to us because we want the entire experience to reflect the time, care, and investment that went into creating our product. Paper is the foundation of our business, so why not show it off our love for it in our packaging? I want our clients to feel as if everything has been thought of.

This is the final, fifth part of our Custom Stationery Series.

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Behind the Scenes: Assembling Wedding Invitations

Assembly is one of my favorite parts of the process, because you finally get to see the vision and hard work come together. It’s the moment when everything clicks. From envelope liners and ribbon to stuffing, sealing, addressing, postage, and wax seals, we’re breaking down how and why we assemble the way we do!

This is part four of our custom stationery series.

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Behind the Scenes: Printing Wedding Invitations

Printing wedding invitations can be a complex and layered process. In this post, we’re talking all about the printing methods we offer both in house and through outsourcing, how we set up files, color adjust, print on different kinds of paper, and all the little details along the way.

This is part three of our custom stationery series.

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Behind the Scenes: Refining Custom Stationery

Quotes, sketches, and material options are only the first step of our custom stationery process. In this blog post, we are talking about how we take designs from rough initial sketches to polished and print-ready designs that our clients adore.

This is part two of our custom stationery series.

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Behind the Scenes: Sketching Custom Stationery

Just like with any thoughtful endeavor, we never just jump head first into stationery designs. Sketching is truly the heart and soul of our creative process, and is where we begin each and every one of our suite designs. From outlines and thumbnails to client-ready digital sketches, we are pulling back the curtain and showing our entire sketching process, and discussing how we integrate sketches in our client process.

This is part one of our custom stationery series.

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